A version of India’s new "people’s car” may come to America with a chump-change $7,000 price. Add in urban-jungle agility, high mpg, and surprising space, and this cute puppy could spell trouble for other U.S.-market mWhat We Know About the 2012 Tata Nano America
It’s being called a 21st-century Model T, a masterpiece of cost-effective engineering, a new “people’s car” that will change the global auto industry and millions of lives. It’s the Tata Nano, revealed in early 2007 and finally available in its native India at a starting price of just $2,500.
Ratan Tata, CEO of the Tata Group combine, was determined to build a genuine four-passenger car that would be priced only a bit higher--and be much safer--than the small motorcycles most Indian families use to tote three and four people at a time. The result is a tall, egg-shaped 4-door with about the same footprint as the original 1960s British Mini, minimal equipment, and a rear-mounted 2-cylinder engine making 35 horsepower from 624 cubic centimeters. Top speed is barely 65 mph, t
he comfortable cruising pace only 55 mph.
The India-market Nano may be too Spartan for First World countries, but it’s just right for the millions of Third World consumers who crave a car but could never afford one before. As Ravi Kant, the head of the Tata Motors division, recently told The Economist magazine: “Through the explosive growth of cellphones and television, the aspirations of rural people are converging with [those of] urban people...The interest in
the Nano is worldwide.”
A Notable Feature of the 2012 Tata Nano AmericaIt’s being called a 21st-century Model T, a masterpiece of cost-effective engineering, a new “people’s car” that will change the global auto industry and millions of lives. It’s the Tata Nano, revealed in early 2007 and finally available in its native India at a starting price of just $2,500.
Ratan Tata, CEO of the Tata Group combine, was determined to build a genuine four-passenger car that would be priced only a bit higher--and be much safer--than the small motorcycles most Indian families use to tote three and four people at a time. The result is a tall, egg-shaped 4-door with about the same footprint as the original 1960s British Mini, minimal equipment, and a rear-mounted 2-cylinder engine making 35 horsepower from 624 cubic centimeters. Top speed is barely 65 mph, t
he comfortable cruising pace only 55 mph.The India-market Nano may be too Spartan for First World countries, but it’s just right for the millions of Third World consumers who crave a car but could never afford one before. As Ravi Kant, the head of the Tata Motors division, recently told The Economist magazine: “Through the explosive growth of cellphones and television, the aspirations of rural people are converging with [those of] urban people...The interest in
the Nano is worldwide.”The entire Nano package could be considered a “notable feature,” but there’s one item on the horizon that could be huge: An engine that runs on compressed air. Though Tata isn’t talking about this yet, the New York Times reported in early 2008 that the company had signed a licensing deal with MDI Enterprises, one of several engineering firms that’s been pursuing the technology.
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